UNIQUE CLEANING AND PLAQUE FIGHTING INGREDIENTS: Let the powerful whitening action of Charcoal from Coconut Shell powder and the famous cleansing ability of Black Seed Oil leave your mouth feeling fresher and your smile looking brighter.
SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle, hardworking ingredients bring you brighter teeth and a winning smile.
A CLEAN TOOTHPASTE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.